Chapter 6 - Hello Again (A video trilogy)

One of the first things you learn as an entrepreneur is that very few things in business go as planned.

When I started writing this blog in January of 2018, my goal was to provide our guests with a detailed oral history of the Workhorse project, spanning from ideation through construction into our grand opening. The From the Horse’s Mouth initiative aimed to serve as a blow-by-blow account of the company’s creation and give unique insight into the life of a small business.

The reality is that bandwidth needed to create the type of content desired was simply not going to be available. And while I still hope to revisit and recommit to the blog in 2019, other elements of our business have taken priority.

But while a comprehensive written narrative has taken a backseat to the necessary requirements of opening a brewery at this scale, we’ve been continuously documenting the journey through a series of videos. As of this entry—nearly a full year after we undertook the FTHM initiative—we have completed our first three chapters, all of which are shared below in chronological order. We invite you to watch, engage and share this content and hope that you enjoy learning a bit more about our brand. Cheers!

For even more videos—as well as photos from throughout the project—please visit our Instagram page here.

Dan HershbergComment